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EPEAT for Individual Consumers
EPEAT was developed for organizations that buy computers on large purchase contracts and participating manufacturers have mostly registered products that are usually bought by these institutional purchasers. However, EPEAT is available to consumers for free and is a very effective way of reliably identifying environmentally preferable products. We are providing the following background and guidance for those consumers who want to buy greener computers.

How to Buy EPEAT Registered Computers and Monitors

EPEAT recently signed an agreement with on-line retailer Buy.com in which Buy.com identifies the EPEAT registered products that they carry using the EPEAT Gold, Silver, and Bronze certification marks.  At this time they are the only retailers that are doing this.  If you are looking for a greener laptop, desktop, or monitor we recommend that you shop Buy.com.

Consumer products and EPEAT

You may find that most of the products registered in EPEAT are the kinds of products bought by institutional purchasers. There are two related reasons why manufacturers may not have registered in EPEAT as many consumer-oriented products as they have business-oriented products:

  1. They can’t register specific consumer-oriented products – because the product doesn’t meet EPEAT standards, and/or
  2. They have no reason to register the specific product – because consumers have historically not been very interested in eco-friendly electronics.

To the first point, there are often differences between business and consumer oriented computers that affect their environmental attributes.  These product differences stem from both differences in functionality and features and from design trade-offs.  Computers and monitors that are designed for consumers tend to have better entertainment and media features than the typical office PC or laptop, including:

  • High-end video and sound;
  • Faster processors;
  • More RAM (to enable better pictures and video);
  • Larger and more hard disk drives;
  • More connectivity (USB, firewire, etc.);
  • Larger displays;
  • Different operating systems.

Because of these features, home computers often consume more energy than business computers and these various components may also not meet other EPEAT criteria regarding hazardous materials or recycled content.

To the second point, Consumers have historically not expressed a purchasing preference for eco-friendly computers and are also historically very sensitive to retail price, performance, and flashiness, and manufacturers have generally designed accordingly. For example, a high-efficiency power supply may reduce the life-cycle cost and environmental impacts of a computer but it also adds a few dollars to the retail price so a high-efficiency power supply has rarely been part of the configuration of a consumer oriented PC.

Also, some computer manufacturers have very distinct consumer vs. business product lines and models.  Manufacturers with very distinct product lines have generally registered in EPEAT most of their business line products and few of their consumer line products.  As a result, consumers may find fewer of these manufacturer’s EPEAT-registered products in retail settings that carry only the consumer lines.

For these reasons, consumers may find that the models that they want are not EPEAT registered and that they have difficulty finding the EPEAT registered models.

Before buying an EPEAT registered computer, you should be aware of several important factors:

  1. Not all the EPEAT criteria apply to products bought by individual consumers: for instance, the requirements to offer product, packaging and battery take-back services apply only to institutional purchasers. However, check with the individual manufacturer as many manufacturers offer this service to consumers (it just isn’t an EPEAT requirement)
  2. Your selection of options and components may be limited: as mentioned above, business equipment registered to EPEAT may have fewer bells and whistles than a consumer model. Only the registered product is required to meet all the applicable criteria. If you change the configuration from the registered model your product may no longer meet all those criteria.
EPEAT’s purpose and goal is to create market incentives for greener computer products.  Manufacturers will register more consumer products in EPEAT as 1) the product’s environmental attributes improve enough to qualify for EPEAT registration, and 2) they see demand from consumers for EPEAT registered products so they have a market reason to register consumer products.  Therefore, ask sales people whether the computers and monitors that you want are EPEAT registered, and be prepared to steer them to www.epeat.net for more information if they don’t know.  Happy shopping!

 

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